In the fast-paced telecom industry, Network Providers and MVNOs constantly strive to win their share of the market. With increased market pressure and declining margins, retailers need to drive customer traffic in new and exciting ways.
Companies are forced to constantly reinvent their incentive campaigns due to changing consumer demands and competitive pressures, while still providing a user-friendly rewards experience for shoppers and easy-to-manage systems for store-level staff.
Using TruCash’s platform for instant in-store rewards and loyalty, businesses can tailor incentives to maximize effectiveness and distribute them via the web, mobile or physical in-store staff.
Our cards, mobile wallets and admin platform enable companies to provide cashless incentives directly to customers at the store level. For each eligible Data Plan or Mobile Handset purchase, customers received a prepaid card loaded with funds as a value-added incentive—resulting in a 53% lift in new phone activation and handset accessory purchases.
CHALLENGE
Increase sales by shifting loyalty away from the competition.
OUR RESULTS
Increased new account activation time, grew the number of account activations and boosted per-purchase spend.
53%
SALES INCREASE
90%
UTILIZATION
80%
ADOPTION
99%
PROGRAM USAGE
Offering a timed promotion with financial incentives enabled customers to pay out their existing telecom contract, boosting sales by 53%.
Barcode Scanning
73%
spent on contractual
obligations with competing
providers to help make the
switch.
3/4
of the incentive was spent on
Telecommunication products
and services.
99%
chose an online method for
switching providers.
